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Retail Salesperson

Retail Salespersons sell goods to customers in retail establishments and demonstrate and explain functions and qualities of these goods.


  • Moving goods to be sold from storage area to sales area and placing them on display;
  • Ascertaining the nature and quality of the product desired by the customer;
  • Quoting prices, credit terms and discounts;
  • Picking and arranging delivery of goods if needed;
  • Writing bill, invoice, docket or receipt;
  • Verifying cashier's receipt, if necessary;
  • Giving demonstration of articles on sale in order to inform customer about their characteristics and mode of use, as well as to stimulate buying interest.

Basic Educational and Training Requirements

Persons with a high school diploma or with 2 years of college education are qualified for the job of a Retail Salesperson. The training for hired retail salespersons are usually conducted in-house. The topics generally discussed are customer service, security, store policies and procedures, and in some cases, how to operate a cash register. Depending on the type of product they are selling, retail salespersons may be given specialized training by manufacturers' representatives. Large retail businesses usually prefer to hire college graduates as management trainees, making college education a requirement even at the entry level in large establishments.

Skills and Competencies

  • Knowledgeable of sale techniques coupled with an extensive knowledge of the merchandise they sell;
  • Ability to communicate clearly and effectively both in English and in the local dialect;
  • Extraordinary talent for persuasion.

Physical Attributes and Characteristics

  • Must have an interest in sales work and must have the tact and patience to deal with different customers;
  • Patience and courtesy are required especially when the work is repetitious and customers are demanding;
  • Must also be neat in appearance at all times.


The starting wage for many retail sales positions is the equivalent minimum wage prevailing in the locality of employment. On top of the basic pay, some establishments give commissions under a quota system. To promote teamwork among the sales staff, some employers provide incentives such as the grant of bonuses and other benefits in kind. In addition, retail salespersons are given discounts on the store's merchandise.

Prospects for Career Advancement

As salespersons gain experience and seniority, they usually move to positions of greater responsibility. Employees even without college degrees may advance to administrative or supervisory positions as long as they display strong motivation and extraordinary capability.

Employment Opportunities

This occupation offers many opportunities both for full-time and part-time work. Retail Salespersons may be employed in various settings ranging from small specialty shops employing a few persons to giant department stores with hundreds of employees. Others can also be part-time, self-employed representatives of direct-sales companies.

Many new jobs in retail selling are expected to be created due to businesses expanding their operations, the need for temporary workers during peak selling periods, and a growing population that normally results to rising retail sales.

Cost of Education *

Secondary education is free in the public sector. In private institutions, the cost of a high school education varies depending on the school’s category. It may range from P20,000 to 35,000 a year.

* Based on tuition fee rates for school year 2007 - 2008

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